East Troy Area
Chamber of Commerce
P.O. Box 312
2096 Church Street, Suite A
East Troy, WI 53120
Phone: (262) 642-3770
Fax: (262) 642-8769
email: info@easttroywi.org
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39 Vacant Lot on Division Street
The building that once stood here was built by E.Z. Ball. The Larger left side was Harold O'Malley's "Palace of Sweets Ice Cream Parlor." The ice cream was delivered on the streetcars in gallon containers that had been packed in ice to keep them cold. This building was also occupied by Nelson Troy Dinette, Young Fashions, John Barnes, Kate's Fabric Shop, Johannesen-Farrar Insurance, Tripco Travel, and Drahnes' Stained Glass Shop. Drahnes offered classes in the art of making stained glass. On the second floor Doc. Connell had his office after WWII. When Johnny Williams purchased the building in the 1960's, he converted the upstairs into an apartment. He also ran an ice cream parlor in this building. The right side was Barthoff Jewelry and later Charlie's Barbershop. Dr. Gates also had offices here. Above this part was the Red Top Milk Company run by Otto Nystedt. Next to this area there was a building that was built by Earl Eddy as a garage for his car. His house was located behind these three buildings. The building that later became a barbershop run by many subsequent owners; Keats and Thrall, Cap Billman, and Forrest Mitchell. It was known as Larry's Barbershop when it burned to the ground in the Christmas Eve fire of 1983.
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